Monday, November 1, 2010

Gentlemen's Fund


Upon reading this months GQ I stumbled across the Gentlemen's Fund. An initiative that raises awareness of issues that are essential to modern men. It encourages men (through the endorsement of several very well dress & photographed men including Ashton Kutcher & Jimmy Fallon) to become agents of change by supporting charities that champion causes such as education, leadership, hunger and conservation.

It is really rewarding to see a campaign tailored to men (when so many campaigns traditionally target women and families) plus it has been designed and marketed so well, careful not to become too feminate but remains encouraging none the less.

Further reassurance of humanity that somedays looks increasingly bleak.

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