From a design point of view Coca~Cola is continually being set as the benchmark. It is simple, easily reproduced and on a variety of surfaces/sizes. It is easily recognised, feminine, masculine, completely universal. That is why it's design modifications have only been minimal.
Recently I have stumbled across some Coke posts. One highlights the consistency of Coke's design, the others are both posts of can designs, one modern the other colourless.
Have a look-see.
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